The Nigerian rapper who has released released a studio album every year since his debut in 2011, is working on maintaining his figures and keeping his momentum going, by dropping a studio album in 2016.
The new album will be released in December, as songs on the album have already been recorded. It will feature hit song ‘Who you epp’, along with other singles. No official title, artwork, and tracklist has been released.
This will be Olamide’s 7 album. In 2011, he launched his career with “Rapsodi”, and went further to release a string of albums every year including “YBNL” (2012), “Baddest Guy Ever Liveth” (2013), “Street OT” (2014), “2 Kings” (joint album with Phyno, 2015), and “Eyan Mayweather” (2015).
2016 has been a big year for the rapper. Under his leadership and guidance, his record label, YBNL, has released an album (“YAGI”) for rapper Lil Kesh, who have subsequently left the company, to found his personal imprint. It is currently still promoting Adekunle Gold’s “Gold” album. He has also began work on another of his signed rappers, Chinko Ekun, who is releasing singles.
Nobody knows how many of his singles since his last album will make the next full-length project. And although the rapper has kept up his work in the pop genre, he has always been sure to mix that with some Hip-hop tracks. This genre diversity has retained his credibility as a rapper, while also chasing the big bucks that comes from the pop sound.
Singles ‘Who you epp’, ‘Lies People Tell’, ‘Owo Blow’, and ‘Sere’ have all been rap singles which sits squarely at the center of the Hip-hop conversation. If ever there was an award for the most eye-catching and viral Hip-hop record for 2016, ‘Who you epp’ will be a shoo-in for the trophy. Olamide understands his roots in indigenous rap music, and how he earned his credentials by spitting for the streets. He emB.races his past, and looks to the future with more of it.
Pop music has been a menace to the Hip-hop genre, with the two types of music having found a way to move in together and cohabit a single space. Just as the marriage between R&B and Hip-hop in the US, our pop sounds have formed a natural alliance with rap music, and together they have grown. Olamide’s ‘Sere’ strides this fine line, and embodies what has been happening on the music scene for almost a decade. He is on the record with Lil Kesh, and together, they create music with elements of both worlds on display.
Just like his past three albums, rap has never been absent from Olamide’s career, and his next album will still be a glowing addition to Hip-hop. The man can adapt and become Nigeria’s A-list pop star, but he finds new ways to still be a rap star too. December will be a good month for the glory of Nigerian rap music.
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